Meanwhile, the major Tamil dailies are adopting a wait and watch policy to the planned relaunch of Dinakaran, the third-largest circulating daily in Tamil Nadu after Daily Thanthi and Dinamalar. The publishers plan to launch editions of the Tamizh Murasu in other cities in Tamil Nadu as well. Even the English evening dailies - News Today (priced Rs3, 8 pages), Trinity Mirror (priced Rs2, 8 pages) are likely to feel the impact of a 20-page paper priced at Rs2. The immediate impact of the Tamizh Murasu relaunch, according to industrywatchers, is likely to be on Malai Murasu, another group publication.
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However, the Sun TV news channels are there to provide the main news for the paper. And the newspaper has to find the day's spotlight news by that time. As Tamizh Murasu hits the news stands at 3:00 pm the edition would have to close atleast by 1.30 pm. Normally evening papers get sold out only when there is hot news.Īccording to media observers, the challenge lies in sustaining this tempo. It is learnt that the first three days have seen sales of whopping one lakh copiesdaily, even when there was no sizzling news.
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While the student's interest in the paper could be attributed to the free gift of a ballpoint pen, shopkeepers were flummoxed by the demand even from adults. The copies sold like hot cakes on the first day with school children buying the paper asking for nachunu irruku rather than Tamizh Murasu. The Tamizh Murasu launch was preceded with high decibel advertising on the Sun Networks leading channel with the ad line, nachunu irruku, which translates loosely to "solid punch" in English.
However, the number of pages they provide range from four to eight.
Interestingly the other Tamil evening dailies - Malai Malar and Malai Murasu are priced Rs3 while Makkal Kural is priced Rs2. Though priced at Rs2, the net price works out to Re1 as the paper comes with a free gift - a subscription strategy successfully implemented to boost the circulation of Sun Network's Kungumum magazine. The eight-page Tamizh Murasu was relaunched a couple of days ago in Chennai as a 20- page colour tabloid. The group, which took over the Dinakaran group of publications, has aggressively relaunched the eveninger Tamizh Murasu. Giving jitters to the existing players is Kalanithi Maran's Sun Network, which owns the Sun TV channels. At a time when English dailies are available for Re1 ( Deccan Chronicle) and Rs1.50 ( Indian Express), the Tamil daily subscribers were paying as much as Rs4 per day for their copies.
Murasu drumbeats the emerging Tamil newspaper newsĬhennai: Interesting days are ahead for the Tamil newspaper reader. Murasu drumbeats the emerging Tamil newspaper
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